Mattel

As part of Mattel’s PR initiatives in Canada, my role focused on managing influencer relations and product gifting programs for key brands, including Fisher-Price and Barbie.

Working closely with brand and influencer teams, I identified and coordinated partnerships that aligned with each brand’s audience - from parenting creators showcasing early childhood play and learning, to lifestyle influencers celebrating Barbie’s legacy of empowerment and creativity.

I managed end-to-end gifting initiatives, from product selection and shipping logistics to briefing creators and tracking organic coverage. These campaigns helped drive authentic storytelling and sustained visibility for both brands across social platforms.

Through strategic relationship-building and thoughtful execution, I helped strengthen Mattel’s presence within Canada’s influencer community while amplifying the joyful, imaginative spirit behind its most iconic brands.