Peroni

I worked with Peroni to strengthen its premium positioning in Ireland through strategic activations, creative partnerships, and ongoing media engagement.

A key highlight was the House of Peroni activation in the heart of Dublin - a vibrant brand experience that brought Italian style and culture to life through art, design, and mixology. The event served as a hub for media, influencers, and consumers to engage directly with Peroni’s modern identity and craftsmanship.

Throughout the year, we developed and executed a series of creative mailers and influencer moments, including an F1 partnership mailer that tied into Peroni’s global sponsorship, driving strong social visibility and lifestyle association.

In addition to these activations, I consistently pitched Peroni’s brand stories to key media and influencer partners, securing meaningful coverage and keeping the brand top of mind across Ireland’s lifestyle and culture landscape.