Roku Canada

As part of Roku Canada’s digital initiatives, my main focus is to strengthen the brand’s presence across social media through strategic content planning, creative storytelling, and targeted amplification.

I oversee Roku Canada’s social media calendar from concept to execution - planning monthly content themes, writing engaging captions, coordinating creative assets, and scheduling posts to align with major launches, seasonal moments, and brand campaigns.

In addition to organic content, I manage paid Meta boosting to drive reach and engagement, ensuring each piece of content performs effectively with both existing and new audiences.

Working closely with the broader brand and creative teams, I also contribute to event activations and social coverage that bring Roku’s playful and entertainment-driven identity to life - from pop-ups and launches to influencer collaborations.

Through this ongoing work, I help maintain a consistent brand voice, strengthen audience connection, and position Roku Canada as a leading entertainment destination within the country’s digital landscape.