DoorDash Canada

For DoorDash Canada, I manage ongoing influencer partnerships, organic social content, and paid amplification across TikTok and Meta, helping to drive engagement and brand awareness nationwide.

My work spans from concepting and executing influencer campaigns that spotlight new merchant launches and promotions, to managing organic content calendars that align with key cultural moments and brand priorities. I also oversee boosting strategies to ensure top-performing content reaches wider audiences efficiently.

I oversee the Black Food Energy campaign, which celebrates and spotlights Black-owned restaurants across Canada, and the Made by Women campaign, which highlights women-owned restaurants and entrepreneurs on the platform - both designed to drive meaningful representation and community connection.

Beyond digital, I’ve supported a range of brand activations and creative mailers, bringing DoorDash’s personality to life through event moments and influencer seeding that strengthen community connection and brand storytelling in Canada.

Together, these initiatives contribute to a cohesive, always-on digital presence that keeps DoorDash Canada relevant, engaging, and culturally connected.