St. Patrick's Festival

As part of Dublin’s St. Patrick’s Festival PR initiatives, I led a strategic media outreach campaign aimed at amplifying awareness and generating nationwide excitement in the lead-up to the event.

Working closely with the festival’s communications team, I developed tailored pitching angles and press materials that highlighted the cultural significance of the celebrations, the diversity of programming, and the return of large-scale in-person festivities.

Through proactive media relations and targeted outreach to top-tier national outlets, lifestyle journalists, and digital creators, I secured extensive coverage across print, broadcast, and online platforms - collectively generating over 2.4 million impressions.

In addition to media pitching, I supported influencer partnerships and social amplification efforts to help broaden reach and engage younger audiences across digital channels.

This integrated approach strengthened the festival’s visibility and reinforced its role as one of Ireland’s most anticipated cultural events - celebrating creativity, community, and national pride on a global stage.