Walmart Canada

As part of Walmart Canada’s social media initiatives, my role centers on both organic content and paid amplification to enhance visibility and engagement across key digital channels.

I support on the planning and creation of social content that highlights Walmart’s seasonal campaigns, new product launches, and community-driven initiatives. From concept development and caption writing to coordinating creative assets, I ensure each post reflects the brand’s accessible, family-oriented tone and broad consumer appeal.

In addition to organic content, I conduct paid boosting strategies across Meta and TikTok, optimizing budgets and placements to maximize performance and extend reach. This includes collaborating with media teams to align creative execution with overarching campaign objectives.

Through consistent content planning, creative storytelling, and performance-focused boosting, I help strengthen Walmart Canada’s digital presence and connect the brand with audiences in authentic, impactful ways.