Moët Hennessy

As part of Moët Hennessy’s PR initiatives in Ireland, my main action was to elevate the presence of several luxury brands within their portfolio through high-impact cultural partnerships and premium event experiences.

To spotlight Hennessy, we activated at the Body & Soul Festival, aligning the brand with Ireland’s creative and cultural scene through immersive experiences that celebrated artistry, music, and craftsmanship.

With Moët & Chandon, we amplified visibility around leading global award shows, using moments of celebration to reinforce the brand’s timeless connection to prestige and success.

To further engage lifestyle media and tastemakers, I executed a Whispering Angel brunch at Dublin’s renowned Café en Seine, creating an elegant, shareable experience that brought the brand’s aspirational identity to life.

Beyond these activations, I continuously pitched Moët Hennessy’s full portfolio - from champagne and cognac to fine wines - to key media and influencer partners throughout the year, securing consistent earned coverage and maintaining a strong brand presence across lifestyle, food, and culture outlets.

Together, these initiatives strengthened brand awareness, deepened consumer affinity, and positioned Moët Hennessy’s portfolio as integral to Ireland’s modern luxury and cultural landscape.